Megababe Founder Katie Sturino on Raising Body-Positive Awareness

Katie Sturino, style influencer, body-positive advocate and founder of Megababe Beauty, has had a very busy few days. She had just gotten married the previous Thursday and her wedding, at the Cooper Hewitt Museum, was officiated by former Mayor Michael Bloomberg. “I’m friends with his daughter, and I said, ‘if he won’t marry me, will he marry me?’” said Sturino. Sturino, whose multiple businesses make her more than an influencer, described how she got to where she is today. Her journey wasn’t what she originally set out to do. She began with her own p.r. firm called Tinder PR (“I was Tinder before Tinder,”), which she did for 10 years, and then the dating app launched and it got “really awkward,” so she changed the name. She then decided to launch an Instagram account for her dog. “Did any of you follow Toast, Toast Meets World?” asked Sturino, and there was a slight response, “Little recognition,” she joked. She started Toast’s Instagram and fell in love with the Internet, and starting creating content promoting adoption and awareness. She went to do a photo shoot for Nars with Toast, as her dog manager, and she met the girls from Man Repeller, who said they loved

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