Moncler to Stage First Hackathon
MILAN — Thinking together will go a long way, according to Moncler. The fashion group will hold its first hackathon on July 4, a 24-hour marathon during which 450 employees from around the world will meet to put their heads together as they look for new, innovative solutions. The intention is to prove that co-creation, together with a digital culture, can be efficient generators and accelerators of innovation. The employees will work on the development of projects across nine strategic areas, ranging from product and IT to supply chain, sustainability and the internal Academy, which stems from the first MONcampus that was launched last year which is dedicated to training young talents in the company — a theme the hackathon is meant to develop and deploy. At the end of the event, meant to leverage the interaction between employees, the projects will be judged based on the criteria of desirability and business impact. The marathon will be held in an industrial space in Milan where time will be measured through the digital image of a forest that will symbolically represent the actual planting of 2,000 trees over the past few weeks in the woods of Comacchio and Sala Baganza, in the Emilia-Romagna region, withFollow WWD on Twitter or become a fan on Facebook.
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