Ulta Salons Get the Drybar Treatment

Look out, Drybar. Ulta Beauty this month is rolling out a new blowout menu meant to serve consumers who have become accustomed to fast and affordable hairstyling — and who may not have realized the service was already available in Ulta’s in-store salons. The expanded blowout service consists of a menu of five blowout styles customers can choose from, including “tousled texture,” “weightless volume,” “sophisticated chic,” “vintage curls” and “beachy waves.” The styles are priced at $35 each, and are rolling out this month to The Salon at Ulta Beauty, Ulta’s full-service salons that are in all of the retailer’s 1,100-plus doors. The blowouts have been quietly rolling out this month, and became more visible to consumers this week, following a social media push surrounding an in-store event in Los Angeles with “Modern Family” actress Ariel Winter. Ulta has always offered blowouts, alongside cut and color services, but they have not been heavily advertised or very well-known by consumers. “We’ve not been known for a quick, beautiful blowout,” said Nick Stenson, vice president of salon services and trend for Ulta Beauty. “We wanted guests to know we’re a one-stop-shop for all beauty needs, whether it’s for a quick service [before work] or

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