Despite Trade War, Chinese Market Holds Cross-Border E-commerce Opportunities

BorderX Lab, founded five years ago by three former Google engineers, had a simple purpose, which is to “make it safe and convenient for shoppers worldwide to buy authentic products at a fair price.” Since then, the company, which is led by founder and chief executive officer Dr. Albert Shen, has grown its logistics and personalization solution to generate a “best in class” cross-border shopping experience. It’s merchant partners include Yoox, DKNY, Alexander Wang, Everlane and Saks Fifth Avenue, among others. BorderX has a simple pitch. “From payment integration, logistics solutions and marketing services to content creation in Mandarin and more, we handle it all so you don’t have to,” the company touts on its web site. “Launch in China in less [than] two weeks and start growing your sales in the world’s largest e-commerce market.” For BorderX Lab president of strategic partnerships Jeff Unze, the cross-border e-commerce, or CBEC, market in China is ripe and demand is robust across many categories — even as the current trade war creates uncertainty. [See related story: Tariffs Cause Price ‘Uncertainty’ for Retailers, Consumers] “Cross-border e-commerce is a multibillion dollar business that grew tremendously with Chinese parents seeking quality mom and baby products from the U.S. and Europe after

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2UyQjdQ