Lululemon Lab Broadens Its Distribution to 45 Lululemon Stores

Lululemon Lab, the in-house streetwear brand, is branching out. The fall 2019 collection, which up until this point was only available in a concept store in Vancouver and two in New York City, will expand its distribution to 45 Lululemon doors this fall. Beginning Sept. 10, the collection, which focuses on “Sweat” and “Office, Travel, Commute,” will be available at 45 Lululemon stores globally and lululemon.com. The brand includes such pieces as jumpsuits, layering dresses, tops and functional outerwear. According to Sun Choe, Lululemon’s chief product officer, “What distinguishes the Lab concept from our main line is it definitely represents a more pinnacle aesthetic for us. We definitely use more exclusive, raw materials and trims, so the price points are a little more expensive from what you’ll find in the main line.” Lululemon Lab retails from $78 to $500, while Lululemon starts at $48 and goes to $500. The original Lululemon Lab store in Vancouver has been open since 2009. The first U.S. Lab store opened on Bond Street in New York in 2016. “It’s the first time that we’re expanding [Lab] to Lululemon doors, and it will be the first time you’ll see the presence globally across North America, Europe and Asia,” she

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