New Label Groundtruth Is Making Sustainable, Durable and Fashionable Bags

LONDON — Three sisters, Sophia, Georgia and Nina Scott, are taking a leap from the big screen to the design studio, all in the name of sustainability, and the environment. They have embarked on a mission to create 100 percent recyclable travel bags under a new label called Groundtruth, an offshoot of Groundtruth Productions, a film production company behind documentaries that focus on humanitarian crises, social and environmental issues worldwide. Their aim is to use those stories and experiences to create eco-friendly products. “Every element of the bag, from the thread to the zips, is 100 percent recyclable,” said Georgia who cofounded the film production company with Sophia. “We feel 100 percent confident in our product because we have created and traveled with it ourselves. It just works.” The bags are made from recycled plastic bottles. Printed on each style is the number of plastic bottles taken out of the environment to create it. Some 120 bottles are used to make a backpack and, so far, Groundtruth has recycled 213,300 plastic bottles. “We have taken our time and done our research and created a completely bespoke main body fabric. It is made from recycled PET plastic that is durable and highly water resistant. We also have an

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