Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales

Accounting for almost 50 percent of all e-commerce sales in the U.S., Amazon has become a major disruptor in fashion and beauty retail. With thousands of brands now looking to stand out on the site, some brands have started looking to target micro-influencers to generate traffic. Stack Influence, one of the first influencer agencies in the Amazon Industry, caters specifically to established brands on Amazon, such as Anne Klein and Eu Natural, to facilitate these connections to a network of targeted micro-influencers. Through social media campaigns, Stack Influence has driven high-valued traffic to brand’s product listings, increasing sales and seeing higher rankings on the Amazon marketplace. William Gasner, cofounder, and chief marketing officer at Stack Influence, shares insight on how marketers are tapping into influencers during and after New York Fashion Week in the age of Amazon. WWD: How does Stack Influence thrive in the Amazon age?

 William Gasner: Stack Influence is one of the first influencer agencies in the Amazon industry. We cater to established brands that are seeking to give away products at scale in exchange for market assets such as social media posts, product feedback, video testimonials and more. We leverage an in-house platform powered by AI to meticulously manage campaigns

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