EXCLUSIVE: The Next ‘League of Legends’ Champions Will Wear Louis Vuitton
Louis Vuitton’s collaboration with skate brand Supreme marked the moment that streetwear burst into the hallowed halls of luxury fashion. Now the brand hopes to break down another wall by joining forces with Riot Games, the maker of the popular multiplayer online video game “League of Legends.” The world’s biggest luxury brand has inked a two-year partnership with the U.S.-based e-sports organization ahead of the League of Legends World Championship tournament, which kicks off in Berlin on Oct. 2 and ends in Paris on Nov. 10. As part of the deal, described as the first of its kind, Louis Vuitton will launch champion skins — the items players use to change the appearance of their avatar — and a capsule ready-to-wear collection, both designed by women’s collections artistic director Nicolas Ghesquière. In addition, Vuitton has created a trophy travel case to hold the Summoner’s Cup, the prize awarded at the end of the League of Legends championship. To be unveiled at a press conference at the Eiffel Tower on Nov. 8, it won’t be anything like the cases the brand has made for the FIFA World Cup in soccer or the America’s Cup in sailing. “It’s the biggest trophy case we’ve ever designed inFollow WWD on Twitter or become a fan on Facebook.
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