Field Notes: Material Matters
You may have heard that plastic is a design failure. Well, it’s true — and even American Express agrees. The firm recently announced its expanding commitment to combat marine plastic pollution through new initiatives, including its first card made primarily with reclaimed plastic collected from beaches, island and coastal communities from Parley for the Oceans, a global network that raises awareness about ocean fragility. American Express also introduced a new card recycling program; pledged to eliminate single-use plastics throughout its global operations, and sent out a plea to consumers regarding the removal of up to 1 million pounds of marine plastic through beach clean-ups with Parley: #BackOurOceans. Cyrill Gutsch, founder and chief executive officer of Parley for the Oceans, said, “Plastic is a design failure. It stands for the toxic age we created, threatening the future of our oceans and our own species. By making their legendary Green Card with Parley Ocean Plastic, American Express introduces another Symbol of Change — and with it, a powerful commitment and an invitation for everyone to support our movement. Steps like these sound the bells of a new era, a new economy, where harmful substances and exploitative business practices are relics of the past.” OutlandFollow WWD on Twitter or become a fan on Facebook.
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