Direct-to-Consumer Brand Leatherology Unveils Collaboration With Diane von Furstenberg

INSTAGRAMMABLE: When a fete to celebrate Leatherology, the direct-to-consumer maker of accessibly priced leather goods, helmed by Rae Liu and her brother David, ended up on the feed of Sandra Campos, the chief executive officer of Diane von Furstenberg, the ceo slid into the duo’s DM to connect. Liu, who cut her teeth at Alexander Wang, says the initial discussion was about popping up in a DVF store, but it led to a full-fledged collection, DVF x Leatherology, which launches today. “Coincidentally, we had been wanting to launch prints on our accessories for a few seasons, so it was serendipitous when Sandra approached us, “ Liu told WWD, adding “as a female founder, we are thrilled to partner with such an iconic legacy brand.” Liu and her team identified an assortment of pieces that would be elevated by prints and color blocking, and worked with the DVF design team through multiple rounds of sampling, “to get the combinations just right.” The 10-piece collection reimagines several iconic DVF prints onto various Leatherology staples, ranging from wristlets and card cases to their signature Belmont tote. “Every print in the collection is screen-printed on individual panels of leather by hand, an extremely time-intensive process, but one that produces

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