EXCLUSIVE: Luca Guadagnino Designs Redemption N.Y. Flagship

Redemption, the luxury women’s wear label founded by Gabriele “Bebe” Moratti, has chosen New York to open its first flagship. The 4,000-square-foot store, opening its doors Oct. 17, is located on Wooster Street in the heart of the SoHo district. “We decided to open our first store in New York because the United States is our biggest market, accounting 50 percent of our business,” Moratti said. “We opted for SoHo for two main reasons: it’s more affordable than Madison and at the same it better reflects our positioning in the market.” For the brand’s first retail venture, Moratti decided to assign the project to a high-profile personality, Luca Guadagnino, who, along with directing cult movies, also operates the Studio Luca Guadagnino architecture firm in New York. “Luca and I have been friends for 10 years. When he started working in the interiors business, he proposed we collaborate and I immediately agreed,” Moratti explained. “I think that Luca has an unparalleled ability to convey emotions through inanimate objects, as he demonstrated with his movies. He is really an incredible art director. He was able to perfectly interpret the spirit of Redemption and translate it into a highly peculiar space.” In keeping with the rock ‘n’ roll

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