London Retailer Browns Heads to Berlin for Three-Day Retail Project

LONDON – Browns is taking its show on the road, to an abandoned supermarket in Berlin, where it plans to open a three-day pop-up in November, WWD has learned. The London retailer is working with Reference Studios, the fashion and lifestyle communications agency and consultancy, on Browns Berlin, an experiential retail concept in the Mitte district. A full schedule for the three days has yet to be announced. This is the third iteration of Browns Nomad, after Browns East in London and a stop in Los Angeles. Browns Berlin will look to immerse the local community in its world through a series of experiences and exclusive partnerships across fashion, art and music. Customers will be able to shop with guaranteed next day delivery via the Browns Fashion app. Holli Rogers, chief executive officer of Browns, said the store will stay true to its Nomad ethos by fusing local and international partners and brands together “to create a multi-sensory experience. Germany represents a key growth market for Browns, and Berlin has a burgeoning creative community that resonates with our luxury offering.”   Browns is headed to Berlin with its latest Nomad traveling retail concept.    Browns East opened two years ago in London’s Shoreditch with the aim of blending physical

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