Modern Luxury Debuts Men’s Destination ‘Mensbook’

Modern Luxury on Tuesday launched Mensbook.com, a national luxury destination for men. The web site features curated and original content in luxury for local communities in 18 cities, including New York City, Los Angeles, Miami, Chicago, Dallas, Boston, Houston, Las Vegas, Washington, D.C., Las Vegas and Silicon Valley among others. According to Mike Pallad, president of Modern Luxury Media, “We feel there is tremendous opportunity for a highly curated destination showcasing craftsmanship at the highest levels — and Mensbook.com further demonstrates our position as a leading media partner for luxury brands looking to target the affluent consumer.” Pallad describes Mensbook as “the headquarters for luxury for men.” He added that one of the unique components of the site is “the ability to create luxury content at a national level.” Mensbook features will give a focused look at key cities in the U.S. through fashion and grooming, travel and culture, food and drink, auto, watches, technology and design. Pallad and the team will also produce content with friends of the company, better known as The Committee, a handpicked board of ambassadors “that are really authentic to the communities they live in,” Pallad said. The Committee is comprised of more than 94 influential men, including publisher Alex

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