The Green Team: Fashion’s New Sustainable Designers

Fashion is preparing for a more sustainable future, and the recent runway shows, trade exhibitions and consumer conversations are capturing the transition in real-time. The latest collections in Paris revealed “offbeat earthy sobriety,” as in the case with Dior and climate-themed end-of-days oil spills at Marine Serre, while in Milan, “A New Awareness” spotlighted sustainability in a multiday exhibition during fashion week. And the latest edition of the White Milano trade show confirmed sustainable themes. The fashion industry is showing strides, and many of those steps are being taken by still-nascent sustainable labels, building a circular future from the ground up. Cutting down on waste and cutting up previous collections, many designers are exploring upcycling and repurposing in their collections, as is the case with Patrick McDowell, Bleu Chose and Maggie Marilyn. Meanwhile, labels such as A.BCH are leading with thoughtful design principles hoping to later implement a system for garment recovery and recycling. Hoping to reduce their carbon footprints, young brands are partnering with organizations such as One Tree Planted in reforestation efforts, as Shopyte has done. While the long-heralded fashion capitals are putting greater emphasis on sustainable fashion, there are entire shows dedicated to sustainability. Helsinki Fashion Week is one that aims

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