Nasty Gal’s Business Turns Nice Under Boohoo Ownership
It took a minute, but Nasty Gal is again a growth story under its new British owners Boohoo Group. “It’s a bit of the jewel right now,” Carol Kane, cofounder of Boohoo, said of Nasty Gal. She was until earlier this year the company’s co-chief executive officer with Mahmud Kamani, but both moved into new roles, her as executive director, he as executive chairman, as John Lyttle came in from Primark to be ceo. Kane led the acquisition with Kamani of Nasty Gal, and now oversees all of its creative and marketing efforts, so is understandably pleased with where the brand’s business is, compared to where it was when Boohoo bought it out of bankruptcy at the start of 2017. “To take a brand and, in just a few years, it’s on triple-digit growth and actually delivering a nice healthy EBITDA and with a global presence, yes, it’s a bit of a success story,” said Kane, dressed in all black, sitting in a conference room in Nasty Gal’s downtown Los Angeles office. She was in town for a visit from Manchester, England, where Boohoo is based and where Nasty Gal now has its own, larger office. Revenue for the brand grew 148 percent
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