Lifestyle Brand Re-inc Launches Streetwear Capsule Collection
U.S. women’s national soccer stars Megan Rapinoe, Christen Press, Tobin Heath and Meghan Klingenberg achieved two milestones this year. First, they represented the United States in the 2019 FIFA Women’s World Cup in France, arriving as returning champions and retaining their title. The second milestone is launching Re-inc, a purposeful lifestyle brand offering streetwear pieces for men and women. “We created this line because streetwear is what we know. It’s what we wear every single day,” said Press, who serves as co-chief executive officer with her USWNT teammates. “And as females, we found that most streetwear is made by men and made for men’s bodies. We definitely wanted to separate masculinity and femininity from male and female, and we wanted to create this line that moved across the spectrum freely so that everybody could express themselves.” The launch came after the 2019 World Cup and included an oversize white T-shirt for $125 and a cropped white T-shirt for $75 that both say: “Liberté Défendez” with a backward ‘e,’ which is the brand’s subtle branding and call to questioning any word or moment. The phrase translates to “Liberty, Defend,” nodding to their World Cup title defense and also plays on the French phrase “Liberté,
Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD https://ift.tt/36Wej0q
0 comments:
Post a Comment