The 9 Best Shampoos at Ulta, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. So you’re on the hunt for a new shampoo. We’ve all been there, making us collectively intimate with the quandaries of where to procure said shampoo and which exact one to buy. Sometimes, the answer lies not on fancy-pants brands’ direct sites but easily shoppable beauty retailers we all know and love. Case in point? The best shampoos at Ulta include top-of-the-line formulas that don’t cost an arm and a leg, capable of taking your mane from meh to marvelous (elaborate hair styling tools, optional). Whether you’re in the market for TikTok-beloved, celebrity hairstylist–backed brand offerings like Ouai’s Detox Shampoo, want to try out a scrub shampoo that targets the scalp, or else are going for a beloved drugstore mainstay under $15 from Ogx and the like, there’s something for every hair need and type at Ulta. After all, the retailer’s shampoo range — much like its assortment of top mascaras and great foundations — is so multifaceted that it can be sorted via filters (in this case “straight hair,” “color protection,” “thinning,” “dandruff,” and so much more). Even better is the fact

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