EXCLUSIVE: Gucci, Tencent Form Partnership

MILAN — Gucci and Tencent will reveal today that they have partnered “to establish a framework that will stimulate innovation and leadership in digital strategies spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership,” the companies said in a joint statement. The initiative born from the new partnership is the first native content project produced by Tencent for a luxury brand. This includes a four-part co-created short film series called “Gucci Inspiration Map.” The film pairs an international group of talents, who are friends of the house and close to creative director Alessandro Michele: Chinese actress and singer Chris Lee, ambassador for Gucci timepieces and jewelry in Asia; Fiammetta Terlizzi, communications and external relations of Biblioteca Angelica, the stunning 17th-century public library in Rome that holds around 180,000 manuscripts and 1,100 broadsides, and which is considered the oldest public library in Europe along with the Biblioteca Ambrosiana in Milan; Valentina La Rocca, co-owner, antiquarian and artistic director of Antica Libreria Cascianelli, a storied Roman bookshop dear to Michele; actor Wu Lei; Adrian Kozakiewicz, German insect breeder; Chinese actress Ni Ni, who in 2017 was named eyewear ambassador for Gucci in Asia, and Lady Laura

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