With Glamour Italy Saying Arrivederci, What About the Other Editions?
For decades, Glamour was a huge money-maker for Condé Nast, with the success of the 80-plus-year-old U.S. edition leading to around 16 international versions. In recent times, however, Glamour has been pivoting worldwide as it adjusts to the new media landscape and seeks to make up for the plunge in its advertising revenue. The latest casualty was Glamour Italy, which Condé Nast Italy revealed last week would shutter both its print edition and digital offering after 27 years in business. Explaining the reasoning behind the decision, Condé Nast Italy chief executive officer Fedele Usai said his focus is to create products “to accompany our public in the future.” But what has happened to all the other versions of the vast Glamour empire? Here, WWD provides a handy scorecard on which are still in print, which have become digital-only publications — and which have gone to that great magazine graveyard in the sky. U.S. Glamour ceased its regular glossy print edition at the beginning of the year in favor of “special” editions, with its focus now being digital. It also holds the annual Glamour Women of the Year Summit and an accompanying celebrity-filled awards show, as well as having a few podcasts under its belt. Digital: 6.3 million unique users Megan Rapinoe,Follow WWD on Twitter or become a fan on Facebook.
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