Launchmetrics Buys Visual Content Agency Imaxtree

PARIS — Launchmetrics, the data research and insights company for fashion, luxury and beauty, has bought visual content creator and distributor Imaxtree for an undisclosed sum, in its first acquisition since its $50 million fundraising last year. The deal plays into the company’s medium-term strategy, which consists of investing in content, expanding further in China and launching an initial public offering by 2022, said Michael Jais, chief executive officer of Launchmetrics. Andrea Oreni, ceo of Imaxtree, will continue to run that firm. While he declined to disclosed financial details, Jais said it was a 100 percent acquisition for cash and shares. He estimated that Launchmetrics would post revenues of more than $30 million in 2019 in the pure fashion, luxury and beauty space. Its total revenues, including non-core activities, will be close to $40 million. Together, Launchmetrics and Imaxtree aim to develop the first solution allowing brands to measure what content, including images and video, resonates best with their consumers by integrating Imaxtree’s large visual database into its existing brand performance measurement tools. Andrea Oreni and Michael Jais.  Courtesy Imaxtree covers 25 fashion weeks worldwide and has a digital asset library of more than 4 million photos and 4,000 videos. Launchmetrics regularly analyzes data from 2,000

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