The Outside View: Matching People to Product Is Fashion’s Saving Grace

What exactly is fit technology? If you hear fit technology and you think body scanners, 3-D avatars and complicated space-age technology, you are only partially right. But if you hear technology and automatically think “gimmick,” then you most likely have misunderstood the meaning of fit technology altogether. To understand fit technology in the way we see it, you must understand the actual meaning of technology. Webster’s Dictionary defines the word technology as such: A. The practical application of knowledge, especially in a particular area. B. A capability given by the practical application of knowledge. C. A manner of accomplishing a task, especially using technical processes, methods or knowledge. D: The specialized aspects of a particular field of endeavor. Let’s take that definition and add the word fit. Did it change the meaning of fit technology for you? Fit technology isn’t just about fancy or expensive technological integrations, it’s about best practices, knowledge application, processes and methods to help reduce the pain points caused by fit. These pain points are real, returns are well over $62 billion and dead inventory accounts for about $50 billion annually and the numbers continue to grow. Although companies can account for the inventory loss on their balance sheets, they can no longer ignore

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