CFDA, Vogue Launch Program to Fight COVID-19

“What can we do?” Anna Wintour posed that question to CFDA chairman Tom Ford earlier this month in reference to the coronavirus pandemic that has devastated the fashion industry. Both notoriously proactive and intrepid, they came up with a plan within days: to repurpose the CFDA/Vogue Fashion Fund, shifting focus from emerging designers to all the American fashion community who are severely financially impacted by the COVID-19 fallout. The initiative, renamed A Common Thread, aims to raise awareness as well as money. Beginning March 25, designers and those who work behind the scenes across the industry can submit videos in which they tell their fashion stories, including the impact of the pandemic on their careers and lives. The videos will live on the digital platforms of the CFDA, Vogue and all Condé Nast titles. The program utilizes the hashtag #cvffacommonthread. Wintour came up with the name A Common Thread, the logo for which features a sewing needle and red thread in the shape of a rose, the needle pulling the thread and piercing the bloom. Word of the program will go out to CFDA membership today in a letter penned by Wintour, which she and Ford signed. “It’s easy to feel helpless as the

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/2WFgu5v