Tiffany & Co. Delays Retail Release of New Jewelry Collection

Tiffany & Co. has postponed the retail roll out of a new collection that the company hoped would its drive business forward into the second half of the year. The T1 collection, a modernized version of Tiffany’s original T designs from the Eighties, was meant to hit the jeweler’s stores and e-commerce on April 1. Now with most of Tiffany’s North American and European stores closed under coronavirus lockdown, the collection’s target in-store release date has been adjusted to May 1. A Tiffany representative said that T1 is still on track for online release sometime in early April. The collection’s in-store launch date may be further delayed if the coronavirus crisis and associated shutdowns extend into May. Tiffany had been planning a considerable press and digital media blowout for T1, the latest collection designed by Reed Krakoff. The collection’s classic-leaning designs are entirely fabricated of rose gold. It is part of a larger push by Tiffany to focus on gold jewelry – a strategy that increases average purchase price while also elevating the brand’s assortment and perceived cachet. It will be the first major new collection to be released since the jeweler agreed to a $16.2 billion takeover deal with LVMH Moët Hennessy Louis

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