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Monday 20 April 2020

Karolina Kurkova Launches ‘Masks for All’ Initiative Amid Coronavirus Pandemic

Karolina Kurkova is joining the ranks of influential figures and celebrities working to stop the spread of the coronavirus. The model and cofounder of wellness line Gryph & IvyRose has teamed with Ashley Liemer, the cofounder of children’s apparel label Billie Blooms, to launch their Masks for All initiative, which is providing protective masks to Feeding America and its workers on the front lines of the pandemic. “I don’t sew or own a sewing machine, but I know Ashley, who is a tailor by trade and has a little tailor house in the Design District,” Kurkova said in a phone interview from Miami. “I said, ‘Ashley, you have a trade that I don’t and you can sew fabric from your fashion brand to start making masks for people who really need them.’” Kurkova and Liemer, who have known each other for 10 years, began working together roughly three weeks ago to put together the Masks for All initiative, where Liemer’s staff of seamstresses and local manufacturing partners are producing roughly 5,000 masks a day. The masks, which are available in toddler’s, kid’s and adult sizes, will be sold on the Billie Blooms web site with each mask purchase resulting in a donation of

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