Loewe Launches Debut Scent for Paula’s Ibiza Capsule

SMELLS LIKE TEEN SPIRIT: Loewe is not letting the coronavirus crisis derail the launch of its latest Paula’s Ibiza capsule collection. Artistic director Jonathan Anderson acknowledged the awkward timing of the annual line, now in its fourth edition, but hoped the rave-inspired clothes and accessories — and a matching new fragrance for men and women — would help lift spirits during this challenging period. “I know this is not exactly the ideal time to launch products, but this is a project all the craftspeople at Loewe have been lovingly working on for some time, giving life to objects that are exquisitely lively and optimistic — as craft always is,” he said in a statement. “This is a happy, undeniably escapist collection, conveyed through colorful and energetic images, and I thought it might cheer you up,” Anderson continued. “I hope you and your family are safe,” he concluded. Outfits from Loewe’s Paula’s Ibiza capsule collection.  Photograph by Gray Sorrenti/Courtesy of Loewe As reported, the Spanish luxury house, which is owned by LVMH Moët Hennessy Louis Vuitton, will donate a portion of the proceeds from the collection to educational projects, starting with an initial gift of 500,000 euros. Anderson delved into the print archives of Paula’s, the now-defunct store

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