NBCU Goes for Early Launch of First Online Shopping Cart

NBCUniversal is pushing on with its delve into shoppable content as the coronavirus proves to be an unprecedented blow to retail. The media conglomerate is soon to go live with its first online “shopping cart,” NBCUniversal Checkout, which will appear alongside certain online stories and videos that include products from brands and advertisers, allowing people to purchase products without jumping off the NBCU page they landed on. Along with NBC, the company owns Bravo, E!, Oxygen, SyFy and Telemundo, as well as online verticals for popular tv shows like, “Today.”   “We know that most of the time when people are coming to the NBC universe they’re coming to be entertained or informed, but we also have a ton of research that shows they’re active consumers in multiple categories, though they’re not coming to NBCU to go shopping,” Josh Feldman, who heads up marketing and advertising for NBCU, said. “To allow a high-index shopper to buy without leaving the platform is a win-win for us and a brand or retailer.” It seems to be the first time a traditional media company has launched an on-site shopping cart, and this will go live across all NBCU verticals in June, including Spanish-language Telemundo and its impending

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