Moosejaw, Walmart, Launch Two ‘Inclusivity-Focused’ Outdoor Lines

THE GREAT OUTDOORS: “Inclusivity-focused” has assumed a new meaning for digital outdoor retailer Moosejaw. Moosejaw said it launched two lines in collaboration with Walmart Inc.: Lithic, a backpacking and hiking equipment brand, and Allforth, an outdoor apparel company. Interestingly, the brands are differentiated by their atypical inclusivity concept: They offer enthusiast-grade performance, quality and extended sizing, all at affordable price points, ranging from $13 to $140. And, both brands are designed by Moosejaw designers, according to the company. Lithic offers a selection of lightweight tents, down and synthetic sleeping bags, technical day packs and multiday backpacking packs, as well as all-in-one stoves and cook sets. The line — available on Moosejaw’s and Walmart’s web sites, Moosejaw stores and select Walmart stores — is well-timed for consumers seeking some Thoreau-inspired solace outdoors during the coronavirus pandemic. Lithic Backpack. Photo courtesy of Lithic.  And Allforth, which approaches inclusivity from an “every budget and body shape” standpoint — by offering sizes extending from S to 3XL for men’s, and XS to XXL for women — provides outdoorwear such as hiking shirts, pants and shorts. The brand’s apparel collectively boasts performance: That means two-way stretch, breathable and water-wicking fabrics; technical features, and unique details, such as zip-off pant

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