Valmont Barcelona Bridal Fashion Week Plans ‘Phygital’ Event for September

Upended by the coronavirus outbreak, Fira de Barcelona, the organizer of Valmont Barcelona Bridal Fashion Week revealed Friday it is further postponing the dates of its upcoming trade show and collateral events. In sync with other international fashion events, organizers added that the bridalwear fair will combine the physical event with a number of digital initiatives, in order to maximize its exhibitors’ business opportunities. Valmont Barcelona Bridal Fashion Week – which was originally slated to take place in April and subsequently moved to June 8 to 14 – will now be held Sept. 4 to 10. The decision comes after the Spanish government announced early Friday that travel restrictions to the country have been pushed ahead to June 15. Exhibitors will be able to take part in the showcase physically or leverage a digital platform provided by Fira de Barcelona to present their latest bridal collections. Described as a “flexible hybrid model,” the new format is aimed at securing attendance by international buyers, media outlets and influencers, who might not be able to travel. “The international bridal fashion event returns, innovating and transforming itself to support an industry that needs to resume its commercial activity. In this regard, holding the event is a means, which is

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