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Thursday 29 April 2021

De Beers Shares a ‘Blueprint for a Better Future’

As consumers increasingly look at the social, economic and environmental impact of their purchases, brands and retailers are working to be more transparent. While many companies are catching up to these demands, luxury brands such as the De Beers Group have been leading the way in this area for decades. During last week’s Fairchild Media Group’s sustainability summit, “Sustainability Now: The Pressure Grows,” Sourcing Journal’s Kate Nishimura interviewed Pat Dambe, De Beers Group’s vice president, market outreach, natural diamonds, to share insights into how the company is promoting ethical and sustainable diamond mining. During the session, titled, “Building Forever: Blueprint for a Better Future,” Dambe discussed the origins of the Kimberley Process, the role of transparency and the implementation of its Provenance Solution and Tracr blockchain technology. In 2003, De Beers and other diamond producers partnered with the U.N. to establish the Kimberley Process, which the organization notes is the process of uniting “administrations, civil societies and industry in reducing the flow of conflict diamonds — ‘rough diamonds used to finance wars against governments’ — around the world.” Dambe described the formation of the mandate as “a pretty aggressive process” that was put together “by governments, the private sector, like ourselves as De

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