Elon Musk has reignited his long-running feud and rivalry with Amazon founder and executive chairman Jeff Bezos, this time slamming Amazon’s billion-dollar fantasy series The Lord of the Rings: Rings of Power - a series which scored 25 million viewers for the first two episodes, Prime Video’s top premiere ever.

"[J. R. R.] Tolkien is turning in his grave," the Tesla founder tweeted. "Almost every male character so far is a coward, a jerk or both. Only Galadriel is brave, smart and nice," read another tweet. Galadriel, played by Morfydd Clark, is a warrior elf and the lead of the series that is set thousands of years before the events of The Hobbit and The Lord of the Rings.

Almost every male character so far is a coward, a jerk or both. Only Galadriel is brave, smart and nice.

— Elon Musk (@elonmusk) September 5, 2022

As noted by The Hollywood Reporter, Musk has a longstanding rivalry with Amazon founder Jeff Bezos, a rivalry that has intensified as Musk’s SpaceX and Bezos’ Blue Origin compete directly. The enmity between the world’s two richest people has seen the Tesla CEO habitually troll or shitpost against Bezos and his companies.

The author dismissed Musk's opinion, tweeting, "Elon Musk doesn't come to me for advice on how to fail to buy Twitter, and I don't go to him for film, TV or literature criticism." However, in response to another message about the topic, Musk tweeted on Tuesday, "Those who claim any criticism of Rings of Power means you're racist are outing themselves as closet racists."

Elon Musk’s tweet drew backlash from many Twitter users, including The Sandman author Neil Gaiman. He replied, “Elon Musk doesn’t come to me for advice on how to fail to buy Twitter, and I don’t go to him for film, TV or literature criticism.”

Elon Musk doesn't come to me for advice on how to fail to buy Twitter, and I don't go to him for film, TV or literature criticism. https://t.co/WpyXhQlqIh

— Neil Gaiman (@neilhimself) September 6, 2022

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