The 11 Best Mascaras at Ulta, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Makeup trends come and go, but full, feathery lashes are forever. Unlike other eye makeup products like eyeshadow or eyeliner, mascara isn’t a one-size-fits-all makeup product. It performs differently depending on your lash type and length and comes in a wide variety of formulations for a host of lash goals and needs — which certainly comes in handy when you’re in need of summer-proof lash enhancers that won’t run under the sun. Ulta’s mascara offerings are best in class, running the gamut across every price point with options from emerging and established brands. WWD Shop editors put the best mascaras at Ulta to the test to identify top picks for exaggerated length, volume, and lift. Whether you’re shopping heritage drugstore mascara brands like L’Oréal, investing in prestige mascara options from Lancôme, or dipping your toe into cutting-edge indie brands like Colourpop and Polite Society, Ulta’s got it all. And the selection only continues to grow — in the past year, we saw cult-favorite brands like Fenty Beauty and Charlotte Tilbury join Ulta’s beauty aisles. What’s more, Ulta.com is one of the most user-friendly digital destinations to shop beauty, with more

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