Isabella Massenet Sees Fashion Through Music

Isabella Massenet first realized she knew how to read a room when, as a kid, she was tasked with the music selection in the car.   “I learned what it means to play a song at a certain time,” she says over coffee at Sant Ambroeus in early February. “I really think that that’s where I got my itch to want to play something and for it to enhance a feeling.” Cut to lockdown in 2020 and Massenet, who was studying at UCLA at the time, came back home to London to be with her family. With all the downtime, she started learning how to properly DJ. When the pandemic eased, her mom, Net-a-porter founder Natalie Massenet, had moved to New York, and Isabella Massenet decided to transfer to New York University.  “I was a bit shy about it initially, and then I just started being like, ‘Hey, I’m a DJ, does anyone want someone to play?’” she says. Her first big event was a Louis Vuitton event in London that her friend, Princess Olympia of Greece, was hosting. “From that point on, it sort of became word of mouth. ‘This is a girl who can do fashion stuff and be really fun,’” Massenet says.

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