LoveShackFancy’s New 1-800-Flowers Collaboration Is the Sweetest Spring Treat to Gift This Mother’s Day
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Though May 11 — the date Mother’s Day falls on this year — might seem lightyears away, don’t grow too complacent and make the all-too-common mistake of forgetting to secure Mom, or the mother figure in your life, a gift until the very last moment. Indeed, right alongside that spring cleaning and tax filing that you’ll soon be doing, flex just how organized and efficient you are by purchasing her a token of appreciation right now and thereby getting ahead of the perennial shopping frenzy that happens before this mega-holiday. Allow us to introduce the ideal way to express your gratitude for everything your mom has done: the continuation of LoveShackFancy’s collaboration with 1-800-Flowers, released today and now featuring Magnificent Roses in four endlessly feminine shades that will make her feel like the luckiest woman on earth. Last summer, when LoveShackFancy’s first collection with 1-800-Flowers dropped, it did so to the tune of an almost-instant depletion in inventory — with about 70 percent of shoppers being totally new to the brand, according to the US-based flower delivery giant. The dreamy partnership
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