Aimee Song Shares Exclusive Tips for Great Lighting, Timeless Decor, and Creating an Inviting Home With Her New Lulu and Georgia Collaboration
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Feeling like decorating your home is a task more daunting than deciding what to wear in the morning? Aimee Song is here to simplify the process, through her newest decor collection with home design brand Lulu and Georgia. The 37-year-old fashion designer and content creator (with over seven million Instagram followers) might be most recognized for her knitwear-dominant clothing label Amiya and influence in the fashion world at large, but she just channeled her interior architecture background and covetable style sensibilities into a new direction: proving that interior design and fashion have a lot more in common than what first meets the eye. Unbeknown to many, this fresh venture marks Song’s return to her roots, seeing as how her wildly successful fashion blog “Song of Style” — now chock-full of dreamy outfit inspiration, It-girl travel photos, and styling edits — got its start as an interior design–focused creative outlet. “Putting together the design of a space is very similar to putting together a great outfit,” Song tells us. She’s given the same attention to detail that she bestows on outfit curation
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