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Tuesday, 28 April 2020
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Brunello Cucinelli to Support Scientific Project

CUCINELLI’S TEST: Brunello Cucinelli has partnered with the Università degli Studi university in Perugia, Italy, to research the best diagnostic and management strategies to implement safely resuming work after the country’s national lockdown will be gradually lifted starting from May 4. Coordinated by Prof. Antonella Mencacci, the pilot study will involve 1,000 of the fashion company’s employees who volunteered to be tested as a research base. “The research will be conducted in collaboration with the Brunello Cucinelli company as it has always represented an example of the application of ethical and moral principles in the corporate world and lays the foundations for the achievement of significant results, including the timely identification and isolation of possible asymptomatic carriers of the virus that could generate new epidemic outbreaks,” said Mencacci. According to the professor, the results will help establish the role of the diagnostic strategies in monitoring the infection, enabling the company to better understand the circulation of the virus in the sample of tested individuals and will help to outline an operative model to be applied in similar working environments. “I believe the knowledge and great passion with which these researchers are approaching this study full of hope will lead to the concrete results

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EXCLUSIVE: Cai Xukun Stars in Prada Chinese Valentine’s Day 520 Campaign

LONDON — Prada is courting romance with its Prada 520 Mathematics of Love campaign starring Cai Xukun, the face of the brand in China. May 20 is one of China’s own Valentine’s Day as the number 520 sounds like “I love you” in Mandarin. The campaign is comprised of static images and a video that documents Cai’s actions on a rainy day in Shanghai. Each scene is assigned a number with a hidden meaning, evoking one of the emotions associated with new love, and together they add up to 520. Prada took a similar tack with its spring campaign, with each letter serving as an acronym of different and conceptual definitions of Prada. Cai said: “What I want to express in this campaign is that after going through difficult times, we open our hearts to a new daily life, embrace every tiny and gorgeous beauty in life, and hope that we can cherish every day that seems ordinary. ” Lorenzo Bertelli, head of marketing and communication at Prada Group, told WWD earlier that “the scenarios we are facing now are so radically unknown at different levels, but at the same time challenging in terms of communication. Communication must reflect the moment, that’s why Prada has always

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Kotn Gifts Inventory With Pay-It-Forward Campaign

TORONTO — Kotn — the maker of consciously created basics crafted in Egyptian cotton — has found an innovative, and thoughtful, way to deal with unsold inventory via its new Pay-It-Forward campaign, which launches across North America on Tuesday. Kotn allocated 8,000 units of men’s wear and women’s wear for the campaign, which encourages acts of kindness during the pandemic. “During this time we are focusing our efforts online. But we wanted to be very careful about how we are messaging to consumers right now,” said Kotn cofounder and chief brand officer Mackenzie Yeates. “This isn’t the time to push people toward sales in an aggressive way.” Yeates and fellow cofounders Rami Helali and Benjamin Sehl saw how much their online followers liked the content their brand had previously shared on Instagram about random acts of kindness. With that observation, Pay-It-Forward was born. “Like many companies, we faced the challenge of what to do with our stock. But we saw this as an opportunity to spread a message about kindness and acquire new customers,” said Yeates. “So now we are giving product away for free to spark this new movement.” Beginning at 10 a.m. EST on April 28, Kotn will post a link on

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Bridget Foley’s Diary: Eva Chen on Instagram in the Covid Age

Five p.m. – the hour long associated with that wind-down cocktail. For Eva Chen, it’s the hour to start imposing order on the disarray of toys and craft supplies that overtakes her apartment each day. Instagram’s director of fashion partnerships is working from home while under COVID-19 quarantine with her family. She calls her children, ages five and three, “young beasts intent on destroying every surface of my home.” From their point of view, innocent destruction beats three morning hours of Zoom school. Chen and her husband, Thomas Bannister, chose to shelter in NYC rather than at their weekend house upstate, where the kids could go outside, to be near her parents. Although she can’t visit them, physical proximity comforts. Chen can easily drop off or order food for delivery, and she feels better equipped to make sure they remain indoors from a mere ten-block distance than from afar. “I’m a teacher right now, I’m an employee, I’m a mother, I’m a terrible chef, I’m a housekeeper and I’m a daughter,” she offers from her apartment via BlueJeans video conferencing. “We’re all wearing so many hats.” Despite the stress of those piled-on chapeaux, not to mention the devastation the coronavirus has wrought across fashion, Chen

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Irrfan Khan hospitalized, condition stable

Actor extraordinaire Irrfan Khan, who has been battling a serious ailment for two years, seems to have had a relapse. According to sources, he was rushed to the Kokilaben Dhirubhai Ambani Hospital on Tuesday where his condition is said to be stable. “Though it’s too early to say anything,” one of his friends informs. “I’ve also just heard about his hospitalization. I am yet to get details.”

Irrfan Khan hospitalized, condition stable

Apparently Irrfan has not been sharing health bulletins with his friends. “He doesn’t have close friends in the industry. None of us is really close to him, as in…sharing health reports or attending family gatherings. Irrfan’s closest friends are his buddies from before he became an actor,” says an industry pal.

A few days ago Irrfan’s beloved mother passed away and the fact that Irrfan couldn’t attend her last rites was a big blow to Irrfan. It could be the triggering point for his health’s current decline.

Irrfan, a friend of this writer has kept his distance from everyone who cares for him. He has instructed his devoted wife Sutapa to not share health bulletins with the media or well-wishers.

In an interaction during the release of Angrezi Medium, Irrfan had said, “It (the illness) was overwhelming with its suddenness. But then you form a rhythm and delete things irrelevant to you. The definition of necessary changes evolves. The past two years have been dramatic I would say rather than traumatic. I had bigger challenges than I have ever faced. But I realized bigger the challenges; life exposes you to the limitlessness of your capacity to endure them. You just need to learn to hear yourself your body and your mind.”

We wish a quick and complete recovery to one of the most brilliant actors and one of the nicest human beings in this film industry.

Also Read: Irrfan Khan loses his mother; his friends don’t know where he is



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Carine Roitfeld to Host Virtual ‘Fashion Unite’ CR Runway Event With amfAR

Carine Roitfeld’s inaugural CR Runway show, cofounded by Vladimir Restoin Roitfeld, kicked off last June with an extravaganza outside Florence. The show celebrated Luisaviaroma’s 20th anniversary and featured couture wedding gowns from the House of Christian Lacroix, among other vintage fashions, a performance by Lenny Kravitz, and appearances by the industry’s biggest models of recent decades. A hard act to follow, but the second CR Runway event, in collaboration with amfAR, is poised to one-up all of that in support of amfAR’s Fund to Fight COVID-19.While the show setting for “CR Runway with amfAR Against COVID-19: Fashion Unites” is decidedly less glam — it’ll stream digitally on YouTube, with choose-your-own seating assignments at home — the cast of characters slated to appear rivals that of any other major amfAR event. Derek Blasberg, head of fashion and beauty partnerships at YouTube, will host. “We launched CR Runway last June with the mission of using fashion and self-expression as driving forces in the creation of positive change for our global community,” said Vladimir Restoin Roitfeld. “Combining fashion, music, creativity, and simple fun, we hope to spark joy and hope for all those watching across the world, while supporting amfAR’s incredible researchers and health-care workers

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BTS to reschedule Map Of The Soul Tour completely amid Covid-19 outbreak

BTS will reschedule their upcoming Map Of The Soul tour amid coronavirus pandemic. After cancelling their Seoul dates, they have postponed their entire tour and will announce the new schedule once it becomes situation becomes stable.

BTS to reschedule Map Of The Soul Tour completely amid Covid-19 outbreak

Big Hit Entertainment released an official statement via their Weverse app stating, "Big Hit Entertainment will completely reschedule the tour and provide a new tour schedule to our fans as soon as it becomes clear when the tour can begin. This may require considerable time as the COVID-19 situation continues to evolve. However, we will work to ensure that BTS and our fans will be able to meet each other as soon as they can. We will also create new ways for our artists to engage with our fans and respond to the "New Normal" while we wait to resume our activities halted by COVID-19."

"The decision to reschedule the tour was made with the health and safety of our artists and fans in foremost consideration. We have devoted considerable time to prepare the best performances possible, and we hope to express our appreciation of your patience by striving to deliver the best shows. With sincerity and commitment to transparency, we will inform you of any and all further changes and continue to provide updates. We ask for your generous understanding of the circumstances behind this decision regarding the BTS MAP OF THE SOUL TOUR. We will endeavour to bring you the best concert experiences possible," the statement concluded.

After cancelling their Seoul dates, they have postponed their 27-date North American leg that was supposed to kick off in April.

BTS released their fourth LP 'Map Of The Soul: 7' on February 21, 2020.

ALSO READ: BTS rapper J-Hope showcases slick dance moves as he takes up Drake's 'Toosie Slide' challenge



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