After Decades of Obsessing Over Scent, Noomi Rapace Debuts N.C.P. Olfactives at Selfridges

LONDON — Noomi Rapace leads many different lives. She recently wrapped the World War Two thriller “The Secrets We Keep” in New Orleans, where she plays “a housewife going crazy,” and later moved on to Iceland, where she was on a farm delivering baby lambs during the filming of the supernatural drama “Lamb.” On Thursday in London, she was dressed in an ethereal white slipdress and lace trenchcoat while getting ready for the launch of N.C.P. (New Collective Products) Olfactives — the perfume concept she launched alongside the hairdresser Steve Terry, former skier Jonas Nilsson and songwriter Ash Pournouri – at Selfridges. The idea for the label came from a lifelong obsession with scent and her need to switch up her perfume as she moves between characters and cities. “I feel like I’m always carrying all these different characters in me. When I wrapped ‘The Captor,’ which is a film I did with Ethan Hawke and is coming up soon, I was flying to L.A. and realized that it’s not about getting rid of the character I was playing, but finding out who I am after this person lived in me.” All of those characters require different sorts of fragrances: Rapace said she was wearing

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