Are Beauty Supplements Here to Stay?

Are beauty supplements here to stay? Hum Nutrition cofounders Walter Faulstroh and Chris Coleridge set out to answer that question after launching their ingestible beauty company, now sold at retailers such as Sephora and Nordstrom. “The big question when we started the company was this idea of ingestible beauty has been around for thousands of years and is nothing new, we’ve seen many companies trying to build a company around ingestible beauty and it never took off, and we wanted to understand why.” Coleridge and Faulstroh, who is also the company’s chief executive officer, identified three pain points for consumers buying beauty supplements — trust, education and engagement. First, the pair identified a lack of trust between consumers and the vitamin industry. “Consumers were unclear on what the benefits [of vitamins] were, did they actually work and were the products pure or full of nasty ingredients? And they either had really high pricing, which was unattainable, or were suspiciously low,” said Coleridge. The second issue was a lack of education. Said Coleridge: “People were given no help picking the right vitamins, there was no connection with experts — it was almost impossible for people to work out what they should be choosing for themselves as

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