As eBay Dominates Resale Web Traffic for May, These Sites Are Gaining Ground

As resellers warn, ignoring the traction of the secondhand market is the equivalent to idle consumers who let valued clothing items pile up in the backs of their closets — what is the potential payoff? Sifting through the marketplaces, WWD partnered with SimilarWeb, a machine-learning-powered, data-driven web site traffic statistics and market intelligence firm analyzing more than 80 million web sites, to uncover the top 10 resale sites as of May 2019, based on search data. Ebay topped the list, followed by Poshmark and ThredUp. Trailing the announcement of The RealReal going public (with a recent $1.5 billion IPO valuation for the anticipated $51 billion secondhand apparel market, according to ThredUp reports), resale is not a trend. It’s anchored in good favor and changing consumer behavior, led by Millennials and Gen Z-ers. Ebay Ranks First Ebay is a little-known contender in the fashion and apparel industries. Here, its personalized store.  Courtesy photo Based on the data, Ebay.com is May’s leading resale site in the U.S. It received 95 percent of total traffic sent to the top 11 sites at 659.1 million visits. As a peer-to-peer marketplace platform, Poshmark.com is the second runner-up, receiving 2.4 percent of the traffic at 16.4 million visits. Whether by its longer

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