As Wellness Tourism Grows, All Eyes on Asia

Wellness tourism is the fastest-growing segment of the wellness industry, and a new report builds a case for why retailers and brands interested in tapping this market should eye the Asia-Pacific region, as well as Asian tourists. According to the Global Wellness Institute, wellness tourism is the third-largest portion of the industry with $639 billion in annual revenue. The personal care, beauty and anti-aging segment totals $1.1 trillion while healthy eating, nutrition and weight loss generate $702 billion. The GWI projects wellness tourism to reach $919 billion over the next three years, and since 2015 it has grown at a 6.5 percent rate — twice as fast as the tourism industry itself. And in a report from ILTM and brand development firm CatchOn — a Finn Partners company, the Asia-Pacific region is ranked second to Europe for the number of wellness tourism trips. “Wellness has become a dominant consumer value and lifestyle driver, and this is profoundly changing behavior, choices and spending decisions,” said authors of the report, “Asia: The Future of Global Wellness Tourism.” The report noted that outbound Asia-Pacific consumers represent 37 percent of the total number of global travelers “with international travel spending doubling in the last decade.” And with

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2I5ef3V