Bluemercury: 20 Years of Growth
1999 Courtesy Photo 1999: Marla and Barry Beck open Bluemercury as a start-up e-commerce site, with $1 million in seed money. 2000 Courtesy Photo 2000: The Becks learn the world isn’t quite ready for a beauty e-tailer. Bluemercury’s first retail store opens, in Washington, D.C.’s Georgetown neighborhood. (A Harvard Business School study credits the company with coining the term “clicks to bricks.”) 2001 Courtesy Photo 2001: Store number three opens, in Philadelphia — the first outside of the D.C. market. 2004 Courtesy Photo 2004: Bluemercury serves its one-millionth customer and opens its first spa, a 10,000-square-foot location at the Tropicana Hotel and Casino in Atlantic City. 2005 Courtesy Photo 2005: The Becks partner with private equity investor Invus Group to close the deal on a growth capital investment. Store number 10 opens, this one in Westfield, N.J. 2007 Courtesy Photo 2007: Bluemercury sells its one-millionth lipstick and opens its first California store, in Corte Madera. 2008 Courtesy Photo 2008: If you can make it there, you’ll make it anywhere: Bluemercury’s first New York City store opens on the Upper West Side. 2010 Courtesy Photo 2010: The retailer acquires the U.S. operations of Douglas Parfumerie chain. 2012 Courtesy Photo 2012: After 10 years of research and development, Marla Beck introduces M-61 Powerful Skincare. Later that year, the brand sets a world record with the first serum to successfully ascend Mount Everest. 2013 Courtesy Photo 2013: M-61’s best-selling PowerGlow Peel, aFollow WWD on Twitter or become a fan on Facebook.
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