Bustle Group Sees Its Future in The Zoe Report

Bryan Goldberg isn’t shy about his intention to buy more media assets, but the selection process would be a lot easier if there were more options that reminded him of The Zoe Report. “Other deals that we’ve done have been great and they all bring valuable things to the equation, but The Zoe Report, if I could find 10 more I’d snatch them all up,” Goldberg said. He’s effusive about the brand, which his Bustle Digital Group acquired from celebrity stylist and entrepreneur Rachel Zoe and her husband and business partner Rodger Berman just over a year ago, both of whom are now shareholders in the business. As Goldberg put it, the numbers are better than expected, and while the company would not disclose the sale price, given the excitement, it seems like it was probably a pretty good deal. “It’s both a model and template for what we’d like to do in the future, because it’s just been so successful for us,” Goldberg said. “The speed and the depth of the success is pretty remarkable.” First-quarter revenue for the newsletter-turned-site is up 62 percent year-over-year and total revenue for 2018 grew 30 percent. Monthly uniques for May grew to 3.1 million from

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