Carolina Herrera’s ‘Good Girl’ Finds Its Counterpart in ‘Bad Boy’

Good Girl, meet Bad Boy. Carolina Herrera’s fragrance business is booming, thanks, in large part, to Good Girl. The scent, which launched three years ago, is said to do about 300 million euros at retail annually and is growing 30 percent year-over-year in the U.S. alone. Industry sources estimate it could bring in as much as 350 million euros at retail in 2019. With its women’s portfolio going strong, Herrera’s House of Fragrances is shifting its focus to the men’s market, where it hopes to replicate the success of Good Girl. And what better way to start than with a Good Girl counterpart: the aptly titled Bad Boy Eau de Toilette. “The brand Carolina Herrera is in a grand momentum,” said José Manuel Albesa, president of brands, markets and operations at Puig. “We see all the pieces of the brand growing fast, whether it’s the New York CH stores and fragrances. Good Girl was a phenomenal success. We thought it was time to develop the master brand three years later.” With Bad Boy, Carolina Herrera aims to “target a new type of man with a new masculinity,” said Ana Trias, senior vice president of prestige and premium brands at Puig. That target man, she continued,

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