CEO Jeff Gennette on What Bluemercury Means to Macy’s

Considering the size of Macy’s Inc., the addition of Bluemercury to the portfolio hasn’t done much yet to move the needle, revenue-wise. Down the road, greater impact will be felt as the $25 billion Macy’s steadily opens freestanding Bluemercury stores around the country, and establishes additional Bluemercury shops within the four walls of Macy’s department stores. “We are really happy with how those 20 Bluemercury shops are performing in our doors. It’s been a real success,” Jeff Gennette, Macy’s chairman and chief executive officer, told WWD. “We got double-digit comps in 2018 and we are getting double-digit comps in 2019. The plan is for more, but we are not announcing on the expansion.” The in-store Bluemercury shops average around 1,000 square feet each and are in such locations as Macy’s in Kenwood, Ohio; Oak Brook, Ill., and Memorial City in Houston. It’s also clear that Macy’s is happy with the freestanding Bluemercury shops. When the retailer bought Bluemercury, the beauty chain had only 60 freestanding units. Now there are 164 and 10 more locations are opening in 2019. Macy’s purchased Bluemercury in 2015 for $210 million, marking the company’s first acquisition in a decade since buying May Co. in 2005. “What we saw as so

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