Chopard Takes on London, Debuts Natalia Vodianova Collaboration

LONDON — Chopard is reaffirming its presence in London with a new Bond Street space and a slew of events to celebrate. “Exit, Brexit, no matter what happens, London will always be London. It has historically been a great market for us because it’s so international. Regardless of race and ethnicity you get clients from the Middle East, Russia, Kazakhstan based here, also because of the schools,” said Caroline Scheufele, co-president and artistic director of Chopard. That’s why the company jumped at the chance to increase the size of its Bond Street flagship, when the government granted them permission to build into the courtyard, gradually expanding from its first compact space in the British capital, opened more than 40 years ago. “We used to call the very first boutique a chocolate box in 1997, because it was so tiny,” added Scheufele, who was in town to host an opening party with the likes of Julianne Moore, Alexa Chung and Marion Cotillard, followed by a luncheon with Natalia Vodianova to celebrate the model’s new collaboration with the jeweler. There’s also a new design concept to mark the store opening, produced entirely in-house as a collaboration between Scheufele and her brother Karl-Friedrich Scheufele. “Rather than going into

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