Exclusive: Tod’s to Launch Limited-Edition Unicorn Purse with Mr. Bags

SHANGHAI–Tod’s is launching a limited-edition unicorn purse with Chinese influencer Tao Liang, also known as Mr. Bags, to debut globally on June 26. A frequent collaborator with the Italian house, Liang has once again added his own unique touch to the accessory brand’s classic design in the form of a unicorn charm and a blue and white colorway. The unicorn is intended to signify good luck and awaken the inner child; a recurring theme for many of Liang’s previous bag designs. “The color combination is actually a very classic Mr. Bags mix, with different shades of blue and white. This color combination is young and perfect for the summer time. The size of the bag is very petite, but the bag is big enough to keep all the daily essentials, like your iPhone, your card case, your remote charger and more,” said Liang. The bag will retail at 14,900 rmb, or $2,156 at current exchange. The item will be sold on Tod’s official website and the company’s WeChat Mini Program, as well as being available offline in stores across Mainland China, Hong Kong, Macau, Taiwan. The design will also be sold internationally, at stores in Australia, Singapore, Korea, Japan, Malaysia, France, U.K., Spain, Italy,

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from WWDWWD http://bit.ly/2Wuf9e4