Goop Is Getting Into the Men’s Apparel Business

Goop is getting into the men’s apparel business. The Gwyneth Paltrow-run lifestyle brand is launching G. Label Men with six sweaters, all made in Italy. Like G. Label women’s, Goop’s first men’s collection, priced $450 to $525, puts a twist on the basics. “We’ve reimagined staples already in a man’s closet, made in Italy with fine yarns and special details like cover stitching and drawstrings with leather pulls,” said Shaun Kearney, Goop’s senior vice president of fashion. G. Label Men joins G. Label, G. Label Core Collection, G. Label Swim and G. Sport to round out Goop’s in-house fashion offerings. The company has only previously sold men’s wear in a very limited way, as part of gift guides, and from third-party vendors. Kearney said the move into designing men’s came in response to customer requests. “We started to see men with their spouses at the Goop health summits. Both the men and their spouses were asking when we were going to launch G. Label men’s.” He said the team will evaluate demand to see what the appetite is for drops, but that they could eventually be monthly, in line with the women’s business. Goop men’s “Brad” cardigan  Courtesy On Sunday, Goop also released a monthly edition of

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