Harper’s Bazaar Gets Into Men’s With Jonas Brothers Digital Cover

Fashion has never been more fluid, so why wouldn’t Harper’s Bazaar nab the Jonas Brothers for its first coverage of men’s fashion? The Hearst-owned women’s fashion magazine (actually the first fashion magazine in America) last dabbled in men’s 50 years ago when it very briefly published a separate title, Men’s Bazaar. But the Aughts cultural power of the three Jonas Brothers reuniting a decade after their Disney-backed, boy-band days is apparently potent enough still to get a women’s magazine to cover, profile, video and photograph them for what Bazaar is calling “a special men’s issue” for its digital audience. Joyann King, Bazaar’s executive digital editor who shepherded the idea and was on set for the shoot by photographer Eric Ray Davidson, said the site’s audience is actually about 30 percent male and that with all of the coed and genderless moments coming out of fashion these days “anyone will be inspired” by the looks Nick, Joe and Kevin serve up. But really, featuring three men who last performed together in 2008 is an appeal to the audience of mainly screaming teenage girls who are now in their late 20s and the core of Bazaar’s readership. “We watched their new single ‘Sucker’ blow

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