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Monday, 10 June 2019

Pitti Uomo Preview: Marco de Vincenzo to Make Men’s Wear Debut

ROME — “I really needed this,” said Marco de Vincenzo seated at a bar in the heart of Rome a few days ahead of his debut men’s show at Pitti Uomo on June 12. The designer wasn’t referring to a drink, though, but to the launch of men’s wear under his namesake brand, which made its official debut with women’s wear 10 years ago. “I have the impression that in the last few seasons I lost a bit of focus, but starting this new project from zero, it’s like I rediscovered my most original, authentic approach.” The designer actually started experimenting with men’s wear with a few looks for the spring/summer 2017 season. “But I didn’t feel ready, it was not the right moment, but now with the new company structure, I really had the feeling it was the right thing to do,” said de Vincenzo, who in February sold 35 percent of his Daydreamer Srl company to fashion entrepreneur Marco Panzeri. Following the transaction, de Vincenzo controls a 20 percent stake, while LVMH Moët Hennessy Louis Vuitton, which in 2014 formed a venture with the Italian designer to develop his ready-to-wear label, will maintain its 45 percent stake. Discussing his debut men’s

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