Pronounce Wants Pitti Uomo to See Its Modern Take on China Aesthetic

FLORENCE — Pronounce, a Chinese designer brand founded by Yushan Li and Jun Zhou, has been chosen as part of the guest nation China special project and will skip its usual showcase spot in London to present its spring 2020 collection in Florence. Zhou described the show as a “sweet homecoming,” since the duo were awarded The Latest Fashion Buzz at Pitti Uomo in 2017. Two years later, Pronounce has been showing in London and Shanghai, where the company is considered one of the leaders in Chinese contemporary men’s wear design. “Pitti offers some of the most professional men’s wear buyers, which is important for us as we strategize the next phase of our brand development,” Li said, who with Zhou founded the brand in 2016. “We started in Florence and here comes a full circle. I am also thrilled that lots of our suppliers will be able to see the show for the first time as we source lots of fabric from Italy.” Fashions from Pronounce’s fall 2019 look book.  Courtesy Photo For its spring 2020 collection, titled “Where Was I,” Pronounce focused on the idea and contrast between collectivism and individualism, which is to some extent a reflection on socialism and capitalism. The

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