Rebag Comes to Miami
Rebag, the digitally native luxury resale business, unveils its seventh and largest brick-and-mortar location to date in the Miami Design District on June 13. Founder and chief executive officer Charles Gorra called the 2,800-square-foot flagship the company’s most iconic store. “It’s double the size of our others and shows the massive bet and commitment we’re making,” said Gorra, who hosts the grand opening party with local resident Larsa Pippen on the same day. “We’ll see how it goes and ideally build a portfolio.” Tapping into the city’s resort lifestyle, the minimal layout with light woods incorporates a unique lounge area purely for entertainment’s sake. Gorra said the city has been on his personal leisure radar for a while and he wanted to instill that sense of relaxation. “The space is meant for shopping, but people can come in and hang out, too,” he said. Inside a Rebag store. The company looks for areas with strong online sales to expand its retail footprint. Though Miami is its first store outside Manhattan and Los Angeles County, it’s already a top online producer and neck and neck in online sales with Texas according to Gorra. Online sales data shows its seasonality and customers’ willingness to take fashion risks.Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2MNMBg4
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